Scaling Up?

New Growth?


Are you experiencing any of these challenges...

  • Don’t have strategy or business plans?
  • Insufficient funds to expand?
  • Lack of cash or credit control?
  • Not enough time to work on the business?
  • Systems and processes are creaking?
  • Expertise gaps in strategy, finance or marketing?
  • Need an objective sounding board?
  • Business has plateaued?
  • Battling through an economic shock?
  • Staying in control of fast growth or expansion?
  • Recruiting, retaining and motivating staff?
  • Board not aligned on future direction?
  • Lack of clarity on your USPs?
  • Not identified target markets and customers?
  • Difficulty finding and attracting leads?
  • Concern that your pricing isn’t optimal?
  • Takes too long to close an opportunity?
  • Competition is marketing better?
  • Improving productivity or ways of working?
  • Considering an acquisition or disposal?
  • How to prepare the company for a sale?
  • Planning an exit route for shareholders?


We supply the rocket fuel to meet these challenges

  • Market, finance or business review
  • Business growth planning
  • Proposition development
  • Customer, competitor, prospect and market research
  • Go-to-market strategic plans and on-going support
  • Funding support including IM development
  • Merger & acquisition support
  • Business process development
  • Business coaching and mentoring

Our beliefs

  • There is untapped potential in every business
  • The world is too big and complex for anyone to know everything
  • To reach the stars, a business needs the right support at the right time
  • Unlocking potential requires systemically building the right capabilities

Our approach


Listening, challenging and clearly articulating the business opportunity or issue before exploring tailored solutions.


Uncovering and sharpening key market and business insights through rigorous fact-based research and analysis, to identify opportunities and connect strategy with execution.


Working closely with the team to guide the identified changes needed for sustained growth.

AddVantage are a team with a unique blend of skills across strategy, finance, research & marketing, each with over 20 years of hard-hitting commercial, multi-sector experience.

Nathan King

Nathan King, is a dynamic business growth coach and strategic marketing consultant, with a unique blend of expertise gained from eighteen years marketing and operations experience with the likes of GSK, Dairy Crest, PepsiCo, Danone and Britvic, together with over four years working with both international and SME clients across multiple sectors including food, healthcare, property, technology and telecoms.

David Milnes

David is an experienced and diligent business research expert. His skills include delivering research programs designed to connect clients to new business opportunities. With over 25 years of experience, David’s clients include Barclays, RBS and The Economist. Additionally, his research has supported many SME organisations across the technology, marketing services and professional consultancy sectors.

Ivor Middleton

Ivor is a qualified Chartered Management Accountant with over twenty years’ experience in industry, most of which has been spent supporting managing directors and their boards. He has worked for blue chip PLCs like RTZ, George Wimpey and Informa, and has been a portfolio FD for over ten years supporting a wide variety of businesses. He has helped to diagnose and solve poor performance; provided the confidence that enabled raising tens of millions of pounds and won large contracts; and made decisions easier by improving the information needed to make them.



T0845 475 5232